Who is Von Dutch Kustom Cycles?

The Von Dutch lifestyle is all about Freedom, Style, Sex, Power and Motion. Modern day "greasers" identify themselves with what they call "kustom Culture". A loose knit bohemian subculture that workships everything vintage from classic threads to custom hot-rods. The greaser and nostalgic lifestyle is offered by Von Dutch.

Through clothing and Von Dutch Kustom Cycles the specialized design of a line of American V-twin Choppers, Diggers, Cruisers and Accessories. The motorcycle designs are the result of creative expression, extensive product development and solid state components.

The bound suppliers utilized for the makeup of every unit are the most reputable of names in the industry. The results are a measured outcome of disciplined manufacturing processes focused upon the expertise of hand craftsmanship with one thing in mind, quality.

Von Dutch is the professional name of the late Kenneth Howard, California's legendary hot-rod "Kustom Kulture" king, credited with being the first to paint stripes and flames on cars and motorcycles in the 40's and 50's.

T-shirts and jeans became a fashion statement in America and Hollywood introduced James Dean and Marlon Brando. They became known as American rebels. The Von Dutch signature art and flying eyeball resurfaces today on jeans, T-shirts, caps and Motorcycles

Vision:

To become a world leading Kustom Culture Lifestyle company manufacturing high profile products Specialized in Style and Design.

Philosophy: Management

Differentiated products through creative cutting edge styling and best in class materials and componentry Disciplined development programs to insure quality and reliability, rapid feedback and response to customer issues.

Operational control to insure best practice implementation and continuous improvement financial control through a comprehensive understanding of cost structure performance based management, equity incentives every voice counts, culture of speaking you mind "Get it done.... and have fun"

Approach

• Detailed operational plan
  
• All employees on incentive compensation
  
• Lean cost structure through limited overhead
  
• Flat, nonhierarchical organization, every voice counts
  
• Manage the cash cycle: inventory, receivables, payables
  
• Strategic supply relationships to leverage outside competencies, structured for win-win.