JADA TOYS REV UP with VON DUTCH KUSTOM CYCLES

with a new line of
DIECAST COLLECTIBLE MOTORCYCLES

Immediate Release: City of Industry, California

A cutting edge manufacturer of customized die cast cars, JADA Toys Inc., announced plans of an exclusive licensing agreement with custom motorcycle manufacturer, Von Dutch Kustom Cycles based in Los Angeles, California.

The partnership calls for the two innovative companies to produce a series of die cast replicas of motorcycles from custom builder Von Dutch Kustom Cycles designed by Chief Designer and President, Alex Mardikian.

The die-cast versions of motorcycles are scheduled for release in late Spring 2004 and include product line models such as; the Dutch Angel, Dragnut, LeftCoast, Cruelworld, Lowbrow, Mayhem, Killer B, Stray, Rumbler with other collectable die cast motorcycles to follow.

About JADA Toys, Inc.
Headquartered in City of Industry, California with satellite offices and showrooms in New York City, and Hong Kong, and manufacturing facilities in Asia, Jada Toys, Inc., is the leading die cast manufacturer in the customized vehicle category.

The company holds licenses with the world’s car and motorcycle manufacturers including Hummer, BMW, Daimler Chrysler, Ford, Lincoln, Chevrolet, Cadillac, GMC, Nissan, Toyota, Mazda, Mitsubishi, Subaru, Lexus, Yamaha, Kawasaki, and others.

First to the marketplace with the “hottest rides”, including DUB CITY, IMPORT RACER, HOMIEROLLERZ, ROAD RATS and other die cast and radio-controlled vehicles, Jada Toys products can be found at most major retailers and hobby stores worldwide. For more information visit; www.jadatoys.com

About Von Dutch Kustom Cycles
Von Dutch Kustom Cycles re-introduces the “Kustom Kulture” in their unique and innovative motorcycles. Our designer motorcycles appeal to modern day rebel that worships everything from classic threads to custom hotrods.

The Von Dutch Kustom motorcycle designs are the result of creative expression, extensive product development and best in class components. This is a direct result of disciplined manufacturing processes and the end result is a high performance, high quality motorcycle unlike any other custom bike in the industry.

For more information visit; www.vondutchkustomcycles.com.