Ron Starrantino, V.P. of
Worldwide Sales & Development
Alex Mardikian introduces New Muscle for the
Von Dutch Kustom Cycles lineup for 2006.
Kustom Built and Road Tested are the fundamentals of one of the
coolest motorcycle companies in the market. Von Dutch Kustom Cycles
offers a lifestyle experience, unique with a high level of Americana
detail built around quality and performance. The time has come
to bring this line of high octane rolling art to the people worldwide.
The New Muscle on the road for 2006 is the addition to Von Dutch
Kustom Cycles, newly appointed Vice President of Worldwide Sales
and Dealer Development, Mr. Ron Starrantino, a.k.a. “Ronstar”.
Ronstar@vondutch.com will be establishing a worldwide dealer network,
as well as a campaign of awareness that will spread beyond the
trend setting clothing and merchandise, taking to the roots of
the kustom kulture lifestyle of Southern California. Mr. Starrantino
states “I do not want to just set up motorcycle shops because
Von Dutch Kustom Cycles are about so much more. It’s the
kulture, it’s the rebel, it’s the alter ego and it’s
the factor of cool. From the icon Flying Eyeball to the neon signs
and vintage gas pumps, this is every little boys dream and we all
know what separates men from the boys. It’s the price of
their toys. We’re here to fit those needs.”
Ronstar was a nationally ranked athlete; a middleweight bodybuilder
and was nationally qualified five times. His dedication, perseverance
and enthusiasm paved his way to Wall Street in 1991 where within
three years he was managing a firm. As an aggressive entrepreneur
he went on to own a firm and bought a broker/dealer where he had
level 3 trading on the NASD. He continued on with his top brokers
and went onto the NYSE. Unfortunately, after the national incident
that occurred on September 11th, the market started to plummet,
so he retired successful and with a clean license.
In 2002, after meeting with Roger Bourget, he was the prime individual
to improve New York sales, which is the original Bourget dealer
on the east coast. By 2004 they were rated as the number one dealer,
outselling the second largest dealer 2:1. When asked about the
sales skyrocketing, Mr. Starrantino stated “I know how to
sell, so if the product is good, it’s going to sell”.
Knowing that the market is currently soft is one thing, but Ronstar
believes in Von Dutch Kustom Cycles and believes it’s just
that there are so many bike builders regurgitating the same thing
as just a simple example. He deems this is where Von Dutch Kustom
Cycles has an edge, being very different, very unique, legally
compliant meeting the EPA standards and offers a lot for the price
point. Von Dutch is a manufactured specialty bike. One very popular
model is the Flying Dutchman, which is affordably priced in the
mid $30Ks and is truly one of the hottest Bobbers on the market
today. The analogy of Ronstar is that in this business the cream
will rise and the crap will seek its own level. As more Von Dutch
Kustom Cycles are sold and customers are able buy their individuality,
their alter ego and set themselves apart from the crowd, Von Dutch
Kustom Cycles should come out on top.
The 2006 model year will unveil a new face for Von Dutch, taking
a little bite out of that slipping market as three new models are
introduced. One is going to be a 300 tire pro street series, a
300 tire chopper series and of course, another unorthodox Bobber.
It’s going to be the hottest bikes on the market.
Mr. Mardikian and Mr. Starrantino state in closing “Look
out because here we come!!”